613 Content Strategy Is Not Just for Marketers
3:00 PM - 4:00 PM Thursday, October 26
Management and Strategy
St Croix A
L&D professionals often think about one single training program only, instead of looking at the entire journey their learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance, but also helps with the transfer of knowledge after a training session ends.
In this session, you will learn how marketing professionals create and plan their content, and reasons why L&D professionals should adapt this model. You will learn how to apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. You’ll learn how to create a content strategy plan and how to implement it in three easy steps. You will see Trello in action as one solution to collaboratively work with your team to create a content strategy plan. Finally, you will walk away with a content strategy plan for your organization.
In this session, you will learn:
- How to create a content strategy plan
- How to drive an individual’s performance by leveraging a content strategy plan
- How to define measures of success that work
- How to use Trello to work collaboratively with your team
Novice to intermediate designers, developers, project managers, and managers.
discussed in this session:
Director, Learning Experience Design
Bianca Baumann, director of learning experience design at GP Strategies, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences that stick. She has spearheaded multiple projects in the marketing, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out learner journeys that help drive performance. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.