ELR101 Train Your Brain with Games!
10:00 AM - 10:45 AM Wednesday, October 25
Expo Hall: eLearning Revolution Stage
Most companies agree that people are their most important asset. In properly developing those human assets, companies seek long-term success through increased productivity, improved longevity, and other benefits. Then why are so many companies not realizing the best return from their training investment? The answer: poor retention of training materials.
During this session, You will learn how complementing your training materials with games will boost employee engagement and yield significantly increased retention. Games deliver lots of actionable data to measure effectiveness, both individually and through group learning, showing gaps and areas to optimize for a continuous cycle of improvement.
In this session, you will learn:
- How playing games can improve problem-solving skills and learning abilities
- How playing games can boost the formation of new memories
- How games stimulate mental cognition and produce positive brain changes
- How playing immersive, exploratory games are a workout for the brain and can drive home on-the-job skills
Novice to advanced designers, developers, project managers, managers, directors, and senior leaders.
Technology discussed in this session:
A variety of web-based multi-player games showcased on mobile/tablets/kiosks.
The Game Agency
Stephen Baer, managing partner at The Game Agency, oversees the creative strategy and execution for campaign rollouts. Previously, Stephen was director of brand integration at Atari where he oversaw development and marketing for all branded games. Before this role, Stephen was a marketing executive for three divisions of General Electric (NBC, GE Appliances, and GE Plastics). Earlier in his career, he was director of business development at GCI Group, a subsidiary of WPP. Stephen has received several corporate awards including General Electric’s Marketing Excellence Award and GCI Group’s Entrepreneurial Spirit Award. He is a graduate of Oberlin College and Columbia University.