411 Caterpillar Empowers Worldwide Dealers with Mobile Learning
10:45 AM - 11:45 AM Thursday, October 26
Caterpillar has a proud history of working with independent dealers to distribute and service its machinery and equipment. However, delivering consistent customer service through a network of global dealers is a huge challenge. Recognizing the need to focus on people development, they decided to build a technology ecosystem that would modernize dealer learning and development on mobile, provide seamless collaboration and communication, and supply real-time data and insights.
In this session, you will learn how adopting a mobile-first approach to training and development improved Caterpillar’s content utilization, accelerated their content creation, and provided real data and analytics for assessment. You’ll find out how they reached dealers informally by replacing their LMS and PDFs with a mobile solution, and how they used Inkling to create mobile-ready interactive learning and development documents. The session will show you how you can create enterprise learning solutions that match the technology found in learners’ personal lives.
In this session, you will learn:
- How adopting interactive and on-demand learning content on mobile can increase utilization
- How this approach can drastically improve the time people spend with your learning content
- How Caterpillar’s content creation process using Inkling saved them in production and authoring costs
- What data and analytics you can gather from this approach
Novice to intermediate designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
discussed in this session:
Founder and CEO
Matt MacInnis is the founder and CEO of Inkling, a workforce management software company based in San Francisco. Prior to founding Inkling, Matt spent eight years at Apple focused on education, leading Apple's business development efforts in Asia and eventually driving Apple's growth in international markets. Matt holds a BS degree in electrical engineering from Harvard University.
Instructional Design and Technology Lead, Global Dealer Learning
Lindsey Clayton is the instructional design and technology lead for global dealer learning at Caterpillar. Lindsey has responsibility for content development processes, standards, and solutions for Caterpillar's global training. Her team is responsible for learning development and technology deployment, driving global consistency of dealer workforce capability to deliver the Cat-brand customer experience.