604 Case Study: Using Gamification for an Engaging Learning Experience
3:00 PM - 4:00 PM Thursday, October 26
Games and Gamification
Internal audit reports and consumer research revealed that employees of Turkey’s largest private bank, Isbank, needed support to improve customer service for a wide range of retail banking products and services. For Isbank’s learning team, the challenge was finding an engaging, effective, and easily accessible learning solution on detailed, complicated topics for a geographically dispersed and demographically diverse workforce.
In this session, you’ll find out how Isbank used gamification as an engaging strategy for learning. You’ll explore how Isbank’s team identified rationales for choosing gamification as a learning solution. With the live demo, you will see the implementation of design principles for an engaging learning experience. This presentation will give you ideas for how to use online games for your detailed and complicated learning topics; how to improve user adoption; and how to measure a gamification project’s contribution to learning.
In this session, you will learn:
- About the reasons to select gamification as a learning solution
- What makes a gamification learning project engaging and reusable for difficult and detailed topics
- How to analyze the gamification project’s results for an effective learning experience
- About user experience examples of gamification in real-life implementation
- How to interpret the learners’ behaviors in the means of contribution to learning
Novice to advanced designers, developers, project managers, and managers.
discussed in this session:
Niyazi Arda Aygül
Learning Technologies Manager
Türkiye Is Bankasi (Isbank)
Niyazi Arda Aygül is a learning technologies manager at Isbank, Turkey’s largest private bank. The last project he led, Isbank’s strategy game IsVille, was the Gold winner for Best Learning Game at the Learning Technologies Awards 2016. Throughout Arda’s more than 10-year HR and corporate learning career, he has worked on eLearning, video learning, gamification, and LMS projects. Arda currently coordinates the team responsible for technology-supported learning solutions strategy for over 24,000 employees of Isbank. He shares his experiences and thoughts on technology and learning in his personal blog, and he is also passionate about playing real-time strategy games.