SEMT102 Solving the Sales Training Puzzle with Modern Learning
11:00 AM - 11:45 AM Wednesday, October 24
Expo Hall: Emerging Tech Stage
Salespeople are learning organizations’ problem children: often remote and on the go, “too busy” for training, and quick to dismiss anything that doesn’t immediately help them. Yet constant product and sales tool releases, nonstop market evolution, and rapid competitive moves mean sales teams stand to benefit from effective learning more than any other function! And moving the needle on sales effectiveness yields enormous ROI.
In this hands-on session, you will see and experience how modern learning techniques enable trainers to engage sales teams and boost their effectiveness. Learn how the five principles of modern learning—including bite-sized content, learning reinforcement, support for informal learning, and more—successfully meet the needs of the challenging sales training environment. If you download the Allego app, you can try several examples yourself to gain deeper understanding.
In this session, you will learn:
- How bite-sized content works in the sales domain
- Why sales teams love reinforcement learning
- How to enable informal learning among sales teams
- When personalized learning does and doesn’t apply to sales training
- Why ease of content creation, not just content access, is the key to engaging sales teams
Novice to advanced managers and senior leaders (directors, VPs, CLOs, executives, etc.).
Technology discussed in this session:
The Allego platform.
Product Marketing Manager
Jake Miller, a product marketing manager at Allego, is responsible for shaping the story of Allego customers and products, which has helped secure Allego’s spot as America’s fifth fastest-growing software company on the Inc. 500. Jake is passionate about sales performance and incorporates his experience as a top producer in the high-ticket retail space into his approach for running the product marketing function at Allego. Jake received his MBA from Babson College. Prior to entering the business world, he was a professional jazz drummer and received a bachelor’s degree in drum set performance from Berklee College of Music.