807 Case Study: How Mini Learning Games Drove Retention at FCA
10:00 AM - 11:00 AM Friday, October 26
Games and Gamification
Just like FCA dealership sales consultants, many employees have to recall hundreds of facts at a moment’s notice. FCA typically improves performance using traditional blended learning approaches. With the advent of mobile gaming, they realized that they needed to explore new ways of helping learners retain information. And the end result needed to be easy to access, quick, and facilitate frequent and extended engagement.
FCA’s solution: BrainBoost, a platform that serves up a suite of mini learning games. The games are mobile and designed to last three to five minutes, so consultants can play in between sales or after hours. Keeping it short and having an “anywhere, anytime” approach encourages frequent and ongoing engagement. The games primarily use repetition and gaming elements to allow consultants to quickly and accurately recall information. And FCA created a gaming management system that universally handles login, peer-to-peer challenges, and a leaderboard to bring learners back.
In this session, you will learn:
- About FCA Performance Institute’s strategy for mobile learning games
- How to create a game management system to support a suite of mini games
- Core steps and tools to design and produce a learning game
- How to use repetition, a variety of gaming elements, and other techniques to increase retention
- Approaches that FCA used to keep learners coming back
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Manager of Interactive Strategy, Design, and Production
Paul Gustafson is a manager of interactive strategy, design, and production at FCA Performance Institute. He is a pioneer in the field of digital learning and has directed the design and creation of over 2,300 high-end user-centric interactive learning initiatives. For over 32 years, he has been creating leading-edge and highly effective learning systems, courseware, and tools for multiple audiences, content, and channels. Working with his team, he integrates thoughtful innovation, instructional techniques, engaging interactivity, and smart features into everything he does. Paul has his own collection of critical design elements and is always looking at emerging methods and platforms to impact learning.