105 The New Role Your Company Needs: Digital Adoption Manager
10:45 AM - 11:45 AM Wednesday, October 24
Management and Strategy
Technology is advancing faster than humans can keep pace. Organizations are investing in hundreds of technologies to transform their business, leaving employees overwhelmed and unengaged. Despite heavy investment in training solutions to bridge the gap, the cost to produce these materials is high, speed to market is low, and the impact is suboptimal. Learning practitioners passionate about effective digital adoption can seize this challenge to elevate into a new role.
This session will explore the concept of a new role in the learning practitioner and digital transformation space: the digital adoption manager. You will learn about the importance of supporting this shift through effective change management. You’ll learn how this change takes more than training to support product adoption and generate substantial business outcomes like saved time, reduced costs, and better agility. You’ll learn how individuals who understand the magnitude of digital adoption for the business have an incredible opportunity to move forward as leaders and innovators within their organizations to tackle this challenge.
In this session, you will learn:
- The business implications of digital transformation—from the financial impact to the human impact—and why an effective digital adoption strategy can be the difference between success and failure
- The roles and responsibilities of a digital adoption strategist, what skill sets are needed, and how you can get started today
- How to calculate the ROI of a digital adoption strategy within an organization
- Strategies on how to communicate the need, champion the digital adoption initiative, and secure stakeholders and support within your company
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
VP Customer Engagement
Brittany Rolfe, vice president of customer engagement at WalkMe, is a thought leader in the digital transformation and product adoption space. In her role, she connects with hundreds of executives to understand their digital transformation goals, identify the challenges in achieving them, and the trend towards digital adoption strategy to overcome them. She is actively helping CXOs define the digital adoption strategist role and recruit top talent. Her previous experience working in customer success, as well as enablement and training, gives her perspective on the different strategies for enterprise organizations and their associated benefits and risks.
Senior Integrated Experience Designer
Patty Viajar is the senior integrated experience designer at Edmentum. Patty has over 15 years’ experience in the learning and performance field and has led global training and eLearning initiatives. At Edmentum, Patty has fused her passions for learning and technology by implementing an in-product support strategy to enhance Edmentum’s customer experience. Through a partnership with WalkMe, she has woven an instructional design approach into the microlearning resources that aid educators and students in meeting their instructional and learning goals. Patty holds a PhD in education, specializing in training and performance.