413 What L&D Can Learn from Marketing’s Use of AI, AR, and Machine Learning
10:45 AM - 11:45 AM Thursday, October 25
It’s no secret the marketing industry is investing millions on emerging technology to change people’s behavior. What can L&D learn from their endeavors? How can you capitalize on their success and failures to design learning solutions that incorporate their best practices and are truly effective?
In this game-based session, you’ll explore the leading practices the world’s top marketers are using in artificial intelligence, chatbots, augmented reality, machine learning, and personalized learning. These practices are changing behavior, and you’ll examine how you can apply them in a learning program. You’ll see the success and mistakes that marketers have made, and you’ll apply best practices to create effective training solutions.
In this session, you will learn:
- How to apply effective marketing best practices in artificial intelligence and machine learning to a training program
- The successful augmented reality techniques that marketers have used to change behavior
- The best practices that marketers have refined to effectively use chatbots
- How to integrate proven marketing techniques into microlearning
Designers and managers.
Chief learning strategist
Beyond the Sky
Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing and advertising principles, which she now applies to learning and development to make learning stick. Danielle is also a certified training and development professional (CTDP) and her monthly infographics on applying marketing into L&D can be found at www.beyondthesky.ca