SELR104 Training That’s “Lit”: Engaging with Generation Z Learners
1:15 PM - 2:00 PM Wednesday, October 24
Expo Hall: eLearning Rockstars Stage
Sigma Chi Fraternity’s existing, traditional learning methods for incoming pledges weren’t received as well as hoped. Young learners reported the training was too long, too “boring” and not “lit.” What changes could Sigma Chi make that would truly connect with Gen Z pledges while still effectively preparing them for their membership in the fraternity?
In this session, you will see examples of how traditional training methods (eLearning, classroom, video, etc.) were redesigned to be shorter, more engaging, and more effective while appealing directly to Generation Z through the use of things like graphic novels, social media–themed interactions (Facebook, Instagram, Twitter, Tinder), digital magazines, gamified interactions, and more. You’ll also hear about the reaction new pledges are having to this redesigned material and the difference it’s making for Sigma Chi Fraternity.
In this session, you will learn:
- How to think about design in a way that may be more appealing to the incoming generation of learners
- How to upgrade courses in simple ways with unique media treatments or interactions to help them feel more modern and fresh
- How trimming content down to what’s most meaningful can create a more impactful experience
- How to use storytelling to give life to what may otherwise be dry content
Novice to advanced designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Technology discussed in this session:
Unity, Articulate Storyline 360, Google Apps Script, and ClickSend.
Program & Instructional Design Manager
Misty Harding, a program and instructional design manager for eLearning Brothers, has been a workplace learning and performance professional for nearly 20 years, specializing in instructional design, eLearning, facilitation, and training management. She has built and led instructional design, eLearning, and corporate training teams for companies like eBay and Qualfon and has designed award-winning products and managed learning product relationships for many Fortune 500 companies.
Senior Director of Membership Development
Sigma Chi Fraternity
Jim Cogdal is a senior director of membership development at Sigma Chi Fraternity. Jim serves as the lead staff support for the Education and Leadership Board and the Jordan Initiative Committee, which works with both the Preparation for Brotherhood and Ritual for Life programs. He attended Bradley University in Peoria, Illinois, where he became a member of Sigma Chi. Jim oversees the fraternity’s educational programs and alumni services departments. He also serves as the project lead for the fraternity’s Education and Leadership Board, as well as support staff for Sigma Chi’s leadership programs and alumni engagement.