SEMT202 Out of the Back Room: McDonald’s Digital Learning Transformation
11:00 AM - 11:45 AM Thursday, October 25
Expo Hall: Emerging Tech Stage
With more than one million new crew members hired every year in the US alone, it is imperative for McDonald’s to onboard new hires efficiently and effectively. However, new hires were spending more than twelve hours studying processes and procedures in back rooms with printed binders that could double as doorstops before learning in the restaurant with peers and managers. McDonald’s recognized the need for a new approach to their training program.
In this session, you will learn how McDonald’s modernized their global onboarding and operations by adopting a smart content system. You’ll hear how moving onboarding out of back rooms and into kitchens with shoulder-to-shoulder training on mobile devices took McDonald’s crew member training to the next level. You’ll find out how these interactive, searchable reference guides help deliver a consistent customer experience worldwide while saving time and increasing productivity. You’ll discover how McDonald’s saves $30 million in labor costs annually by shaving off three hours of crew member training time.
In this session, you will learn:
- How providing digital training materials on mobile devices decreases onboarding time and increases training effectiveness by enabling shoulder-to-shoulder training
- How smart content systems drive super field execution through consistent access to a single version of accurate content with real-time updates
- Why transitioning to digital operational content empowers managers and employees with easy search and discovery of information, which increases employee engagement and job satisfaction
- How significant time savings, cost reductions, and quality of service improvements can be achieved by going digital and ditching the printing and shipping of onboarding and training materials
Novice to advanced designers, developers, managers, and senior leaders (directors, VPs, CLOs, executives, etc.).
Technology discussed in this session:
Senior Solution Consultant
Alex Martell, a senior learning consultant with Inkling, is responsible for helping customers plan and build for implementations of the Inkling platform. Alex started his technology career 17 years ago on a help desk and has since transitioned through project management and finally into solution engineering. For the past nine years, he has focused on enabling large organizations to empower their field teams and improve their customer experience through technology. Alex helps Inkling’s customers to see value in providing a better experience for the deskless workforce and has helped companies find value in a better user experience, including Kohl’s, Liberty Mutual, and Bristol-Myers Squibb.