603 Email Course Design: Using Digital Marketing as a Learning Strategy
3:00 PM - 4:00 PM Thursday, October 25
St. Croix B
Throughout the history of training, learning something new has often been treated as an event rather than a process. However, practitioners now know that eLearning, videos, and instructor-led training are only the beginning. To be effective, you need ways to support your workforce over time, building their competence through multiple approaches.
In this session, you’ll discover a trend that has been effectively used in the marketing space and that you can easily apply to workplace learning: the email course. You’ll look at excellent examples of effective email courses, discussing pro tips for designing in this format and what to absolutely avoid. You’ll also preview real examples of email courses done well in a variety of industries, from life-hacking to supporting nonprofit workforce development. As you explore the possibilities of email courses, you will gain practical steps to implement this approach in your own organization.
In this session, you will learn:
- About the practical application of email courses in workplace learning
- What examples of effective email courses look like
- How to apply best practices in designing email courses
- Tips for avoiding common pitfalls when designing an email course for your organization
Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Sarah Mercier, the managing partner at Learning Ninjas, has over 18 years of experience as a facilitator, instructional designer, and learning solution developer. Her primary focus is strategy, design, and development in the area of innovative learning technologies. Sarah is the founder of meLearning Solutions, a mobile learning consulting firm now operating as part of Learning Ninjas. She is a national facilitator for the Association for Talent Development (ATD) for the Master eLearning Instructional Designer and Mobile Learning Certificate programs and designed and facilitates both the Essentials of Mobile Learning and Essentials of Interactive eBooks programs. Sarah's work has been published in The Book of Road-Tested Activities, 68 Tips for eLearning Engagement and Interactivity, TD Magazine, CLO Magazine, and a variety of other training and workforce publications.