SMNX106 Creating Microlearning Videos Using Crowdsourcing
3:15 PM - 4:00 PM Wednesday, October 23
Expo Hall: Management Xchange Stage
Your organization is launching a new system to improve staff efficiency and foster more positive engagements with clients. This is a big change that impacts each employee's job. Providing a manual won't calm their fears or inspire them to learn how to complete familiar tasks differently. You must do more. You have two months to develop engaging, interactive training for thousands of employees, with no budget or team. How do you do it?
In this case study session, find out how a small team in IBM Support met the challenge by crowdsourcing microlearning development. You'll explore how the team came together from various parts of the business, created a microlearning development process that fit into their everyday assignments, and produced short videos relevant to the learners' tasks—all sounding like they came from a single person. You'll learn how to create a microlearning plan, engage stakeholders and gain commitment for microlearning strategy, define the crowdsourcing process, recruit and enable video producers, encourage feedback from learners and SMEs, and communicate results.
In this session, you will learn:
- To create a microlearning plan
- How to engage stakeholders and gain commitment for microlearning strategy
- To define a crowdsourcing process
- How to recruit and support video producers
- The importance of encouraging feedback from learners and SMEs
- How to communicate results
Designers, developers, managers, senior leaders (directors, VP, CLO, executive, etc.)
Camtasia 2018, Moodle 3.6
Mary Ellen Coleman
Enablement Designer and Developer
Mary Ellen Coleman is an enablement program designer and developer at IBM, where she has worked since 1986. She earned her BS in computer science at RIT, her MS in technical communication at RPI, and a MicroMasters in instructional design at the University of Maryland University College. Her work focuses on helping IBM technical support professionals worldwide learn the skills they need to be successful. In her spare time, she develops surveys and guides consistent and high- quality content development.