104 Case Study: A Game-Based Approach to Learning Without Lessons
10:45 AM - 11:45 AM Wednesday, October 25
Games and Gamification
An innovative product needs an innovative learning approach, but with multiple delivery options available, how do you decide which is best? The challenge for a team at Canadian Tire was to create awareness and maximize retention of an exciting new catalog among store employees. They wanted to create an engaging and innovative solution in-house but had limited time and resources. How did they decide on their approach, and what did they do to make it a success?
In this session, you’ll discover how Canadian Tire developed a game-based solution using in-house resources. Through exploring their approach to solving a common L&D challenge, you’ll learn how to incorporate game mechanics using your own existing resources. You’ll also explore how to leverage tangible and intangible rewards to drive participation, increase retention, and get exceptional business results. Finally, you will be able to apply these basic principles in your own organization.
In this session, you will learn:
- When a lesson-less learning solution is appropriate
- How to drive learning and engagement using simple game mechanics
- How to implement your solution with tools you already use
- How to design your learning game with sustainability in mind
Intermediate to advanced designers, developers, and managers.
discussed in this session:
Learning management systems (LMSs), learning experience platforms, Articulate Storyline, Adobe Creative Suite, HTML5, CSS3, responsive design, and various development applications.
Senior Web Designer
Canadian Tire Corporation
Chris Ang is a senior web designer and user experience designer for the learning ecosystem team at Canadian Tire Corporation. He specializes in designing user interface and front-end development, and he works closely with content writers and developers. Chris has been in the design and technology industry for over eight years and holds a bachelor’s degree in advertising arts, as well as a diploma in multimedia design. He is passionate about creating simple yet innovative design solutions that deliver creative and effective user experiences.
Canadian Tire Corporation
A.J. Mazepa is a team lead for Canadian Tire Corporation. He is a technical specialist with a passion for designing and developing leading-edge digital solutions in the learning space. He is as comfortable writing database queries as he is designing user interfaces. A.J. began his career designing interactive experiences for numerous clients, including Time Warner, Rogers Television, and the NHL. Over the past 15 years he has evolved into a full-stack developer, expanding his skill set to include front/back end programming and database administration. He currently leads a team of developers that creates custom technology solutions to implement learning strategies.