212 When eLearning Isn’t the Answer: An Alaska Airlines Case Study
1:15 PM - 2:15 PM Wednesday, October 25
Video & Media
St Croix A
The airline industry is highly regulated. As a result, Alaska Airlines’ employees were tasked with completing numerous hours of training each year. With limited resources and time, they needed an innovative method to make this annual training feel fresh to their audience. For the first time in years, they decided that eLearning might not be the answer to the age-old problem of how to make a learning experience truly memorable. Their alternative: comics!
In this session, you’ll learn how Alaska Airlines turned a 45-minute eLearning course into a series of informational comics, transforming a training course into a learning experience. You’ll discover how the team obtained stakeholder buy-in for moving to the comics medium and how they continue to ensure regulatory compliance despite taking a nonstandard approach. You’ll then learn more about the tools and techniques you can use to write and create your own comics. Finally, you’ll find out how to coordinate a large-scale distribution of training materials like comics, and you’ll get tips for communicating instructional change across a large organization.
In this session, you will learn:
- How to teach compliance training without your audience realizing they’re in training
- About tools you can use to create comics-style graphics to engage your audience
- How to work with stakeholders on approving a new way to deliver compliance or regulatory training
- How to share comic-based learning content with people in remote cities and even countries without delivering eLearning
Novice to intermediate designers, developers, and managers.
discussed in this session:
Supervisor, Instructional Design
Christina Schultz is a supervisor of instructional design for Alaska Airlines. She spent the first part of her career learning the operation before quickly finding her way into the training department. Christina is responsible for overseeing the project teams that develop training for many areas of the operation, such as the ticket counter, ramp, cargo, fleet, call center, and management. She has a passion for mobile and for moving the business forward to address the training needs of a diverse workforce.
Training Compliance Manager
Leigh Shocki is a manager of compliance training programs for Alaska Airlines. She has spent her career designing, developing, and now managing training for airline employees in many areas of the operation such as airports, cargo, inflight, call centers, and management. An experienced Articulate Storyline developer and LMS administrator, Leigh designs and deploys eLearning, mobile learning, classroom, and blended learning courses to address the training needs of a diverse, international workforce.