MNX103 Using Corporate Storytelling to Boost Employee Engagement
12:15 PM - 1:00 PM Wednesday, October 25
Expo Hall: Management Exchange Stage
Less than a third of employees report they are actively engaged—emotionally and enthusiastically committed—at work. Employee engagement drives retention, productivity, innovation, and bottom-line results.
This session will use mini case studies to explore the foundations of corporate storytelling and the role of training in building genuine connections with employees.
In this session, you will learn:
- How to use the principles of corporate storytelling to engage learners
- From real-world examples of good corporate storytelling
- Why training needs to engage learners
- Examples of useful and engaging training that people remember
Novice to advanced managers, directors, and senior leaders (VP, CLO, executive, etc.).
Co-Founder & Creative Director
David Linder is a co-founder and creative director of Sublime Media. He leads Sublime’s creative and technical development and specializes in learning approach and learning portal design. David has more than 20 years’ experience in the training industry as a developer and instructional designer. Before founding Sublime Media, David was the courseware architect for Academic Systems; the director of software engineering at InterSight, a sales and market research company; and a learning consultant for clients such as the Ford Foundation, IBM Learning Services, and Microsoft