GS01 KEYNOTE: What Makes a Captivating Story?
8:30 AM - 10:00 AM Wednesday, October 24
Stories have been around as long as humans have walked the earth. We use stories to share, connect, and learn. While the technologies used to share stories have advanced over time, the core elements of good storytelling remain fairly constant. But what is good storytelling? In this keynote, we will learn about storytelling from Julie Snyder, the guiding force behind some of the most engaging, successful audio broadcasts in history. We’ll explore some of the core elements of captivating storytelling through the examples of This American Life, S-Town, and Serial, the most listened-to podcast in the history of the form. You’ll discover some of the secrets that made these podcasts so popular, and how you can incorporate some of their approaches into your own storytelling.
Co-Creator and Executive Producer of Serial and S-Town
Julie Snyder has been the guiding force behind two of the most successful ventures in audio broadcasting: she is the co-creator of the podcast Serial, the most listened-to podcast in the history of the form, and was the senior producer of the public radio show This American Life, which is heard by more than four million listeners each week. Ms. Snyder began working at This American Life shortly after its inception and, along with host Ira Glass, set the editorial agenda for the program, winning four Peabody Awards along the way. Among other honors, the influential Serial won the 2014 Peabody Award, the first podcast to be so honored. Ms. Snyder is also the co-creator and executive producer of S-Town, a seven-part nonfiction podcast that was downloaded more than 10 million in the first four days of its release, a record in the podcasting world.