302 Build, Measure, Learn: Lean UX for Instructional Design
3:00 PM - 4:00 PM Wednesday, October 24
As expectations rise for the impact you create, but the timeline for creating impact becomes shorter, it can feel like you’re scrambling to find newer and better approaches to design. From waterfall to agile to design thinking, there’s no shortage of methodologies to choose from, but how do you know which is right? Is waterfall bad? Does agile equate to speed and design thinking to engagement? Does it matter?
In this session, you’ll learn a simple framework for selecting the best approach for the problem you want to solve, and you’ll practice applying it to a scenario. Walk away with a set of user experience design tools that help you identify and prioritize assumptions, conduct user-centric research, set goals that hold your team accountable, and engage stakeholders in generating ideas.
In this session, you will learn:
- A simple framework for selecting the right design methodology for the problem you want to solve
- How to use proto-personas to synthesize user research and articulate learner needs and goals
- How to write hypothesis statements that define and measure the outcomes your learning initiatives should achieve
- A collaborative design method that engages your stakeholders to create the best possible solution for meeting the outcomes you’ve defined
Designers, developers, and managers.
Technology discussed in this session:
POP app and Google Slides.
Program Leader, IBM Priority Programs
Becca Wilson, a program leader for IBM Priority Programs is a product manager, designer, and facilitator who is passionate about helping digital teams transform the way they work. Becca has 10 years of experience in instructional design and developing blended learning strategies for Fortune 500 organizations. She currently works at IBM on the Priority Programs team, focused on addressing the scarcity of AI skills in the marketplace and accelerating the implementation of AI into business. Previously, Becca was an education product manager at General Assembly, supporting the ongoing discovery and development of scalable learning products in UX and product management. Becca is also a graphic storyteller, actively involved in communities-of-practice focused on design, technology and learning.