307 Increasing Sales Through eLearning Simulations, Card Games, and Board Games
3:00 PM - 4:00 PM Wednesday, October 24
Games and Gamification
St. Thomas A
You are struggling to find ways to increase sales within your organization through learning design. Every minute a salesperson is away from selling costs the company money. You need fast, effective, and impactful models of how to develop sales training that works.
In this session, you will learn about three methods to create effective sales training and positive selling outcomes. One is the example of converting a live classroom role-play into an online simulation, which increased sales by 12 percent at a medical device company. Second is an example of how a customized card game helped sales representatives embrace role-plays and discover how to apply the company sales model to realistic situations. Third, you will learn how a board game helped pharmaceutical sales representatives learn how to conduct a “whole office call” using consultative selling techniques.
In this session, you will learn:
- The steps needed to convert a live, in-person role-play to an online simulation
- How you can use board games to teach complex systems
- About the positive impact that sales simulations and games can have on a sales force
- Design principles that make sales-based learning interventions effective
Designers and senior leaders (directors, VP, CLO, executive, etc.).
Professor of Instructional Technology and Director of the Institute for Interactive Technologies
Karl M. Kapp, EdD, is a professor of instructional technology at Bloomsburg University, where he teaches game design and gamification classes. Karl also serves as the director of Bloomsburg’s Institute for Interactive Technologies. He has authored or co-authored eight books, including The Gamification of Learning and Instruction and Play to Learn. Karl is the author of several LinkedIn Learning courses, including the "Gamification of Learning," and is designer of the instructional card game "Zombie Instructional Design Apocalypse." He has received the eLearning Guild's Guild Master award and was named a LinkedIn Top Voice in Education in 2017. Karl speaks and consults internationally, helping organizations with the convergence of games, learning, and technology.