405 An Inbound Approach to Your LMS Launch
10:45 AM - 11:45 AM Thursday, October 25
Management and Strategy
You’ve signed the contract for your new LMS, but the hard work is only beginning. It’s time to think like a marketer. How can you get everyone at your company to adopt this new software? How can you help employees to think of learning as happening outside of the classroom?
In this session, you'll learn how to use an inbound mindset to drive adoption and engagement of your LMS. You’ll discover how to create a learner persona and get ideas for creating a multi-channel marketing campaign that meets your learners where they are. You’ll be inspired to create an exciting event out of your launch date and be ready to support and engage learners from that first moment they log in.
In this session, you will learn:
- How to research and create a learner persona for your LMS
- How to create the feeling of an event and get people excited on launch day
- How to develop a communication strategy around your LMS launch
- How you can prepare to support your learners on the launch date so they can focus on diving into the platform
Designers, managers, and senior leaders (directors, VP, CLO, executive, etc.).
Technology discussed in this session:
Docebo LMS, Slack, Canva, Atlassian Confluence, and Microsoft PowerPoint.
Emily Ricco is the L&D manager team at HubSpot, a global software company dedicated to helping millions of organizations grow better. At HubSpot, Emily has led the movement toward multi-modality learning by infusing new technology into the way HubSpotters learn and grow. Emily has been at HubSpot since 2013 and earned her graduate certificate in instructional technology design from UMass Boston.