Jose Mendoza is an assistant professor of marketing in the Jack Welch College of Business at Sacred Heart University. Jose has more than 20 years of experience managing marketing programs around the world, including Africa, Asia, the Americas, and Europe. His experience encompasses the spirits industry—managing such brands as Stolichnaya and Absolut vodkas and Malibu Rum and Kahlua liqueurs—as well as IT, banking, and soft drinks. He is a member of several global marketing organizations, including ESOMAR, Academy of Marketing Science, Marketing Science Institute, American Marketing Association, and Academy of Management. Jose holds a doctorate in business administration.