Video

Mark your calendars now for FocusOn Learning 2017. Join us June 20 – 22, 2017, at the Sheraton Hotel & Marina in San Diego, CA!

FocusOn Learning Video

Video has rapidly become the primary media through which we access information. Video is more accessible to learning professionals than ever before, and advancements in video technology enable videos to be more interactive than ever before. FocusOn Video explores the possibilities that video provides organizations for learning and performance.


Featured Sessions

Using Video for Learning in the YouTube Era

Ty Marbut, Ty Marbut Instructional Video

 

Video Production Framework for Decentralized Creation

Angie Miller & Marc Donelson, Time Warner Cable


FocusOn Video Program

Find video-focused sessions in three separate tracks:

Management & Strategy

Design

Development

10:45 AM Wed, June 8

Track: Design

Focus: Mobile,  Video

The Experience API (xAPI) has been in production for more than two years now, and it is becoming more important for training and development teams to learn the ABCs of this available set of technologies. Heed the call of that morning school bell and come ready to learn your ABCs. “A” is for the attributes, “B” is for benefits, and “C” is for the challenges of the xAPI experienced to date.

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10:45 AM Wed, June 8

Track: Management

Focus: Mobile,  Performance Support,  Video

Technology continues to advance rapidly, changing how people live and interact with the world around them. Today’s learning professionals face the challenge of staying ahead of this curve and tracking the technologies that are shaping the future of organizational learning, while at the same time recognizing technologies that may be more of a passing fad.

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10:45 AM Wed, June 8

Track: Development

Focus: Video

Microlearning video is video-based content under one minute in length that learners primarily consume on mobile devices. The rise of user-generated micro-content has required the use of rapid storyboarding and predefined video content structures. As the length of the video decreases, so does the optimal format of the video.

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10:45 AM Wed, June 8

Track: Development

Focus: Video

Many learning professionals have likely participated in the production of a training video and have probably even been a part of the design and development of an eLearning course. However, many may not have been a part of a solution using both video and eLearning that changes behavior, leading to measurable results.

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10:45 AM Wed, June 8

Track: Management

Focus: Video

Video technology is ubiquitous. However, many professionals become so preoccupied with whether they CAN produce a video that they often don’t stop to think about whether they SHOULD. Too often, this results in the development of ineffective content that doesn’t support user needs, wastes viewers’ time, and sets a poor precedent for the use of video within the organization.

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10:45 AM Wed, June 8

Track: Management

Focus: Video

Microlearning is a way to solve the problems facing L&D today: dwindling attention spans, shrinking budgets, knowledge workers with less time, and perhaps most challenging, the rapid evolution of technology that outdates skills as soon as they’re learned.

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1:00 PM Wed, June 8

Track: Design

Focus: Video

Some research finds that customers who watch videos are 85 percent more likely to purchase. In addition, when leveraged appropriately, people may learn faster with video. The challenge today, then, is to leverage this information in a way that maximizes the impact of eLearning to increase knowledge and improve skills.

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1:00 PM Wed, June 8

Track: Design

Focus: Video

Camtasia is a powerful tool for capturing and publishing conceptual videos and procedural demonstrations. But without some guidelines and best practices, it’s all too easy to spend days or weeks creating an ineffective video that is of little use to your audience. Not to mention that your organization increasingly expects your team to build more videos in half the time.

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1:00 PM Wed, June 8

Track: Design

Focus: Mobile,  Video

Interviewing is a common way to gather information and a widely used approach in learning and development, HR, and marketing research. Capturing this information on video for analysis and reuse is a good way to extend the life of captured content. However, many people don’t know what makes one interview more effective than another in what they capture and the questions being asked.

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1:00 PM Wed, June 8

Track: Design

Focus: Video

Learning organizations jump feet first into emerging trends without the right people, in the right seats, on the bus. The result of this approach is waste. Video production requirements go beyond the basic understanding of consumer electronics and, within the intersection of learning and development, can result in a considerable learning curve for quality production outcomes.

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1:00 PM Wed, June 8

Track: Development

Focus: Mobile,  Video

Subject matter experts (SMEs) have expert knowledge to share. For rapid development situations or just-in-time training, SMEs can contribute good, solid content videos that can be shared with learners—and they can create the videos when they have the time or when a situation arises that would be a great video example, such as demonstrating a process or recalling a dangerous situation.

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1:00 PM Wed, June 8

Track: Design

Focus: Video

Practice makes perfect. Few would argue with that statement, but how do you provide enough time for ongoing practice and meaningful feedback with time-crunched employees?

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1:00 PM Wed, June 8

Track: Design

Focus: Video

The use of online video has become an essential part of teaching and learning. At the same time, it is challenging to provide accessible video accommodations for audiences across platforms and languages. Google thinks that all video material should be universally accessible—why not caption?

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1:00 PM Wed, June 8

Track: Development

Focus: Mobile,  Video

By now, most eLearning providers have already embraced a mobile strategy to produce video content that will stream seamlessly across mobile devices. But when it comes to converting existing materials to achieve the same results, they seem to struggle because that same workflow will involve starting from scratch, which is neither advantageous nor cost-effective. Since the technologies are becoming obsolete, and not the content, a more adequate solution is needed.

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2:30 PM Wed, June 8

Track: Design

Focus: Mobile,  Video

Two of the most popular technologies used to engage learners today are video and mobile. Videos are becoming increasingly interactive, even on mobile devices, but developing these videos can be complex. Where does an organization start?

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2:30 PM Wed, June 8

Track: Management

Focus: Video

There is a lot of mediocre training out there. This can be attributed to a shortage of time and money available to corporate training departments. Many of the DIY development tools currently in use yield passive learning experiences that are not engaging and do not require critical thinking or problem-solving skills. We are out to change that by using game-based technologies to improve engagement and produce measurable results.

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2:30 PM Wed, June 8

Track: Development

Focus: Mobile,  Video

The convergence of mobile delivery, micro-learning, and new authoring tools provides great opportunities to innovate where limited time and budget are available. Much mobile-delivered micro-learning focuses on spaced repetition and memorization. Micro-sims go beyond knowledge and comprehension and require learners to synthesize and apply concepts in realistic contexts.

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2:30 PM Wed, June 8

Track: Design

Focus: Video

You could buy a midsize house with the amount charged for training by some video production companies. So how do you produce a professional-quality training video on a nearly nonexistent budget? A video that you can be proud of, that “represents”? That includes on-screen talent and a technical demonstration at the same time?

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2:30 PM Wed, June 8

Track: Development

Focus: Mobile,  Video

Video is a great way to get the user’s attention and animate your content to audio, but it has a tendency to be static, not allowing the user to interact with the content on the screen.

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2:30 PM Wed, June 8

Track: Design

Focus: Video

L&D is vital to the continued growth of any organization, but how do you develop relevant content that your employees can relate to? And how do you keep your employees engaged and involved in the process of learning?

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2:30 PM Wed, June 8

Track: Development

Focus: Video

Online video-based instruction can be just as ineffective as traditional face-to-face lectures when learners are passive recipients of information. The “testing effect” describes the observation that the process of remembering concepts or facts increases long-term retention of those concepts or facts. The creation of question-embedded videos offers a practical way to increase user engagement and increase long-term retention.

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4:00 PM Wed, June 8

Track: Development

Focus: Video

Today’s learners demand rich multimedia, and it’s becoming easier to deliver it to them. The challenge facing trainers is to have the skills to produce and edit video and to do so on a training budget, not a Hollywood budget.

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4:00 PM Wed, June 8

Track: Design

Focus: Mobile,  Performance Support,  Video

Performance support personnel need support themselves. This can range from teaching them how to set up and get started using an app to quickly training them in a few fundamental skills necessary to make the most of the tool.

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4:00 PM Wed, June 8

Track: Design

Focus: Video

We all know that video is an incredibly effective learning method. Learners can remember up to six times more from trainings and classes that incorporate videos than they do from those that don’t. Many trainers, however, are not sure how to most effectively use videos; simply showing clips is not the best method. In fact, it’s a missed opportunity!

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10:45 AM Thu, June 9

Track: Design

Focus: Video

The impact of video for learning is growing more evident, and its inclusion in traditional eLearning enhances the opportunities to impact performance. Are you ready to add videos to your online learning capabilities but don’t know where to start? This session’s 10 tips and tricks will set you on your way to incorporating video into your training.

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10:45 AM Thu, June 9

Track: Development

Focus: Video

Working with developers to create whiteboard explainer videos can be risky, expensive, and time consuming. It is also challenging to find developers who truly understand your message and how best to present it visually to your specific audience.

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10:45 AM Thu, June 9

Track: Design

Focus: Mobile,  Video

In the ever-shortening attention span, single-track video-based learning has started to fall behind, as traditional video-based learning tends to push learners into a passive role. On one side, new ways need to be identified to increase learner engagement; and on the other hand, making rightful use of existing video content is critical from a cost perspective. Moreover, abilities to measure learner engagement levels are very limited. Interaction turns attention into engagement, and interactive, personalized video is changing the learning landscape altogether.

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10:45 AM Thu, June 9

Track: Design

Focus: Video

Well-rounded eLearning courses leverage multiple elements to enhance learning.  These may include video, audio, activities, text, and images. How do you ultimately know whether these elements, in particular the complex activities and videos you crafted, are in fact enhancing understanding? How can you better determine whether there is a relationship between the activities and end-user performance?

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10:45 AM Thu, June 9

Track: Development

Focus: Video

Screencasts can be a powerful tool for eLearning developers. Well-produced screencasts can be great for software simulation, process demonstration, or providing background and context within an eLearning course. Screencasts are relatively easy and cheap to produce. However, poorly produced screencasts can be, at best, boring—and, at worst, injurious to your learning goals. While many take the idea of screencasts for granted, there are a number of techniques that can improve screencast quality and engage learners more deeply and for longer periods of time.

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10:45 AM Thu, June 9

Track: Design

Focus: Video

Video is eating the Internet. We’re consuming and creating more of it than ever, and 64 percent of consumers identify as binge watchers. But these trends don’t just apply to entertainment content—they’re having a huge impact on learning, and learners’ expectations, too.

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10:45 AM Thu, June 9

Track: Design

Focus: Mobile,  Video

Learning practitioners strive to understand the real-life environment of experts as much as possible. But getting access to really see how people do their jobs when they are in a more technical or hands-on role (e.g., construction, refinery, or factory work) is difficult. Often, learning practitioners can’t use video or real-life images because of safety or clearance constraints. This poses a challenge as they try to create impactful learning materials.

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1:00 PM Thu, June 9

Track: Development

Focus: Video

Business moves fast. Does your learning team struggle to keep up sometimes? Are you being left out of the loop when updates are made to business tools and processes? Are you leveraging all available tools to keep the knowledge gap as small as possible? Time Warner Cable has a great relationship with its business partners, but these were all questions that it couldn’t answer the way it wanted to.

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2:30 PM Thu, June 9

Track: Management

Focus: Video

In the 21st century, it’s increasingly challenging to keep people engaged in content. Today’s learning professionals must employ new technologies to influence and change attitudes and behavior. Interactive video is one of those technology solutions that the market is gravitating toward, and for good reason. However, there are many different solutions out there, and not all are created equal. When instructional designers and eLearning professionals are selecting technology for their programs, where should they begin?

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2:30 PM Thu, June 9

Track: Development

Focus: Mobile,  Video

What’s the best camera for a shoot? The definitive answer is, the one you have with you.?The ubiquity of the mobile camera means that when you’re in the presence of great instructional content, it can become video in seconds, multiplying the opportunities for eLearning developers to capture content. In addition, viewers are developing a special respect for authentic-looking video—footage that looks raw, real, and genuine. Many training videographers have moved to iPhones as their main production equipment, even on high-production-value shoots. eLearning developers are poised to profit from this stylistic convention.

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2:30 PM Thu, June 9

Track: Design

Focus: Video

Have you ever watched television? If so, you understand the seductive power of video and its ability to engage and sustain our interest. Video can deliver vast amounts of information with phenomenal efficiency. The problem, however, is that video is a one-way medium. Learners remain passive and cannot participate in the rich interactions present in the traditional classroom, which increase both conceptual learning and learning transfer.

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2:30 PM Thu, June 9

Track: Design

Focus: Video

Text expansion is an inherent challenge with localizing any content. Accommodating the additional scripts or subtitles poses different technical and content challenges than do traditional eLearning courses developed using authoring tools.

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2:30 PM Thu, June 9

Track: Management

Focus: Mobile,  Video

Increasingly, companies must use innovate ways to add to the bottom line. Unlike previous disrupters in mobile and eLearning, Gear VR, powered by Oculus, takes video experiences to the next level. Where does virtual reality fit into an organizational learning strategy? How does an organization effectively move forward to maximize its capability?

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2:30 PM Thu, June 9

Track: Design

Focus: Mobile,  Video

Performance on leadership development competencies, like coaching, influencing, and speaking skills, has an ineffable quality difficult to capture in words. If you want to explain what’s great and what to work on while evaluating participants, you or they will miss something in the translation from behavior to observation to words on a page.

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2:30 PM Thu, June 9

Track: Development

Focus: Mobile,  Video

Concise visual metaphors facilitate the best learning. Think back to high school, college, or a meeting where you experienced that “aha” moment while someone was drawing on a whiteboard. How can you reproduce this learning experience online with a small budget and without an art degree? Whiteboard-style recordings can be just as effective as the fancy Flash or HTML5 videos you might produce with more expensive software.

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4:00 PM Thu, June 9

Track: Design

Focus: Video

Video can be an effective tool for workplace learning. In the past, producing video required sophisticated cameras, lighting, and editing equipment. Today, almost anyone can produce video, but the challenge is how to do so effectively, with sufficient quality, and on a limited budget.

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4:00 PM Thu, June 9

Track: Design

Focus: Video

Video is the go-to medium in society, and it can be a valuable tool for delivering performance support and training. Most companies are searching for metrics to evaluate the impact of learning content produced, including videos, and asking learning teams to demonstrate ROI: Does their content produce measurable benefits? Which design techniques result in the best content? Without being able to successfully leverage analytics, learning teams cannot answer.

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4:00 PM Thu, June 9

Track: Development

Focus: Video

For trainers or educators who need to stay relevant and maintain their creative edge, a fundamental knowledge of basic video production and editing is essential. Creating effective, professional-quality video training for delivery on multiple devices, including smartphones and tablets, presents a variety of design challenges that require specialized planning with attention to image composition, duration, script writing, recording methods, and editing techniques.

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4:00 PM Thu, June 9

Track: Design

Focus: Mobile,  Video

Finding ways to make learning “stick” with technology is always a challenge. Augmented reality (AR) is one of those “make it stick” technologies. With AR, you enable students to interact with the world using their mobile devices. This can improve their understanding of lessons through direct interaction with the objects around them. Now add video to AR projects, and you’ve combined a popular medium of instruction with cutting-edge tech.

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4:00 PM Thu, June 9

Track: Development

Focus: Video

Capturing intellectual property has become imperative as more employees job hop or retire, taking the company “secret sauce” with them. L&D pros need to adopt efficiencies for SME video interviews in order to leverage their wisdom for state-of-the-art knowledge transfer.

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8:30 AM Fri, June 10

Track: Management

Focus: Video

When they go right, video projects can go incredibly right! But when they go wrong, they can go very, very wrong. The stakes are higher with eLearning in video form because of the costs, expectations, and limitations in making updates to content.

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8:30 AM Fri, June 10

Track: Design

Focus: Video

When hiring entry-level employees who need to be able to start work immediately, you need to ensure they have the skills required to complete the job. It isn’t always practical to have a manager supervising them through each step of their job when working on a tight deadline. Using online video, the new hire can learn the processes of the organization while completing work.

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8:30 AM Fri, June 10

Track: Design

Focus: Video

Educational video distribution is a moving target, and the options for distributing video can be daunting. Apple, Amazon, Google, and others all have separate ecosystems for video distribution. The ultimate solution for many is to have a presence in each ecosystem; however, learning exactly how to prepare videos, apps, and metadata content for each can be time-consuming and confusing.

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8:30 AM Fri, June 10

Track: Design

Focus: Video

Video is all around us. But what does video actually do to the brain? And are there best practices to keep in mind when you use video for learning? A nice video is not always a good video for learning purposes.

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8:30 AM Fri, June 10

Track: Development

Focus: Mobile,  Performance Support,  Video

Incorporating video in a responsive performance support project can be daunting. Video done for vertical delivery comes with specific dos and don’ts. This session shows how to use vertical video, the new Adobe Animate CC, and Adobe Captivate to make cost-effective, rapid mobile performance support modules.

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10:00 AM Fri, June 10

Track: Design

Focus: Mobile,  Video

Teaching real-world skills and allowing learners to immediately apply those skills is challenging. Simulations can be effective, but expensive and time-consuming, especially when evaluating and giving feedback to help learners improve their practice.

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10:00 AM Fri, June 10

Track: Design

Focus: Performance Support,  Video

The quickening pace of change and increasing learner expectations demand learning approaches that can be produced quickly, at lower cost, and are easily accessible and readily available. Removing employees from the workflow for classroom sessions is not always feasible, nor does it provide the necessary just-in-time support. At the same time, the knowledge and information learners must have to support customers has expanded. Finally, the workforce is more distributed, more virtual.

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10:00 AM Fri, June 10

Track: Design

Focus: Video

Video is beginning to dominate the focus of learning and development. The technology and techniques for creating effective video content are now reaching most people responsible for using this medium to improve organizational performance. With a plethora of approaches around animation, motion, and streaming, where is one to begin?

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10:00 AM Fri, June 10

Track: Development

Focus: Video

People want and need video in eLearning for its value in demonstrations, emotional impact, and ability to engage auditory and visual learners. But there are barriers to video production: casting actors, finding appropriate settings and locations, purchasing quality video equipment, and finding and training skilled personnel. Animated video is one path around these barriers.

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10:00 AM Fri, June 10

Track: Design

Focus: Video

Video is not a new medium, but not every instructional designer or developer intuitively knows how to create video or what makes it good. It’s important to understand the qualities that make for great videos. Organizations need data to drive decisions, and research is available to do just that.

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10:00 AM Fri, June 10

Track: Development

Focus: Mobile,  Video

There’s no question that video is trending upward and becoming more viable as a workplace learning and development (L&D) solution. Still, one significant barrier is focusing on the video itself—the videography and/or animation and editing that leads to the final product. Like all solutions from an L&D perspective, it still needs design. For video, that design document is a script, and it’s one of the most vital and most often ignored steps in the video production process. But how does someone with an L&D background learn to write better scripts?

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Specialized Focus

In addition to the great tracks at FocusOn Learning Conference & Expo, there are a number of specialized sessions curated to help you put your skills into practice immediately. If you’re new to video learning, the Video Foundations program offers you a set of carefully selected sessions that progress through the key areas you need to understand in order to harness the potential of video for learning.

= Look for the Video Foundations icon in the session list above identifying the sessions that will put you on the path to creating successful learning.


Jump Start Your Learning with Pre-conference Workshops

These optional pre-conference workshops may be of particular interest to you.

Monday, June 6, 8:30a – 4:30p

Interactive Video for Storyline

David Anderson, Articulate

 

Video Production for Online Teaching and Engagement

Ty Marbut, Ty Marbut Instructional Video

Tuesday, June 7, 8:30a – 4:30p

Guerrilla Video Techniques for Beginners

Thomas Spiglanin, The Aerospace Corporation

 

Editing Learning Videos with Adobe Premiere

Mark Lassoff, LearnToProgram Media