1009 What Do Viewers of Video Really Want?

10:00 AM - 11:00 AM Friday, June 10

Design

Brazos

Video is not a new medium, but not every instructional designer or developer intuitively knows how to create video or what makes it good. It’s important to understand the qualities that make for great videos. Organizations need data to drive decisions, and research is available to do just that.

In this session, you’ll look at the research from survey data and identify what makes a great video. The data also includes a review of exemplary videos sent by survey participants. This session will break down the research results, including a few recent updates. In addition to looking at the data, it will provide practical information to help any participant create better, and more effective, video.

In this session, you will learn:

  • Which attributes make video engaging, according to viewers
  • Why viewers stop watching videos and how to reduce the number of viewers who stop watching
  • How viewers tend to find videos and what creators can do to improve findability
  • Tips, tricks, and ideas for improving performance of video, especially for learning environments
  • Attributes of great example videos provided by participants in the research study

Audience:
Novice and intermediate designers and developers.

Matthew Pierce

Learning & Video Ambassador

TechSmith Corporation

Matthew Pierce, a learning and video ambassador for TechSmith Corporation, is an advocate of using video for learning, marking, and communicating. Throughout Matt’s career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.

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