Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

106 Making Budget-Friendly Instructional Videos

10:45 AM - 11:45 AM Tuesday, June 20


Spinnaker 2

Today’s L&D professionals are tasked to create more video without breaking the budget. There’s also increasing pressure to ensure that these videos are effective at supporting learning and performance goals. What are some of the metrics used to track instructional video, and how do you make sense of those numbers?

In this session, you will explore different parts of the video equation in order to understand the complete picture. You will discover some of the elements that make for effective video. You will learn tips for keeping the video price tag reasonable. You will examine numerous examples, both effective and ineffective, and break down some of the elements of those videos. You will also explore common metrics to determine whether your video achieved its planned objective.

In this session, you will learn:

  • About elements that you can include in videos to increase instructional effectiveness
  • Tips and tricks for saving time and money when creating video that focuses on instruction
  • About different types of engagement methods (passive and active) that can impact video effectiveness
  • About common metrics associated with video and how you can use them to measure impact

Novice to intermediate designers, developers, and managers.

Technology discussed in this session:
Videos (YouTube, various websites) and Google Analytics.


Matthew Pierce

Learning & Video Ambassador

TechSmith Corporation

Matthew Pierce, a learning and video ambassador for TechSmith Corporation, is an advocate of using video for learning, marking, and communicating. Throughout Matt’s career, he has managed training, instructional design, support, public relations, social media, and video teams at TechSmith. He has also been an instructional designer. Matt regularly contributes to several online publications in the US and UK. He has an MS in instructional technology from Indiana University.

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