Mobile Games Video
Mobile Games Video
Mobile Games Video
Mobile Games Video

F01 Unlocking Business Outcomes with Augmented Reality

1:00 PM - 2:00 PM Tuesday, June 20

Harbor Island Ballroom

There’s no doubt that augmented reality (AR) is a very popular technology right now. Most of the applications making headlines are focused on entertainment, such as games, video and movies, and other “time wasters.” What are organizations to make of the potential of AR for business in the face of growing consumer use and interest?

There are many considerations in using augmented reality for your business. When done well, the technology can be impactful, cost-effective, and groundbreaking. In this session, you will explore some of the strongest use cases for augmented reality in the workplace, and you’ll learn how to measure these experiences’ effectiveness for real-world business outcomes.

In this session, you will learn:

  • When augmented reality will help you the most
  • About the value of augmented reality in business
  • How to maximize AR’s effect for your organization

Novice to intermediate designers, developers, project managers, and managers.

Technology discussed in this session:
Augmented reality.


Chad Udell

Managing Partner, Strategy and New Product Development


Chad Udell is the managing partner, strategy and new product development, at Float. Chad is author of two books on mobile learning-related topics, Learning Everywhere: How Mobile Content Strategies Are Transforming Training and Mastering Mobile Learning: Tips and Techniques for Success. Chad leads his design and development teams to successful outcomes and award-winning work via a strong background in both disciplines and a singular focus on quality. He is an instructor on interactive design at Bradley University, and in 2015 was presented with The eLearning Guild’s highest award of Guild Master in recognition of his impact on the learning industry.

<  Back to session list Top ^