603 The 10-Foot Experience: TV Apps for Learning
1:00 PM - 2:00 PM Wednesday, June 21
HBO has an app. So do other major TV channels like Comedy Central and ESPN. With major media brands like these distributing content via television-based apps, and an increasing number of people cutting the cable cord, television-based app development is a rapidly growing segment of media. Learning media and content isn’t far behind; in fact, it’s already happening. However, most developers have little understanding of the television app ecosystem and how L&D can benefit.
In this session, you’ll learn about opportunities to distribute learning content using television-based apps. You’ll find out what universities like Harvard and Georgetown and businesses like Lynda.com and Coursera have discovered about teaching on TV and why it’s changing the direction of these companies. You’ll discuss the major ecosystems for television-based apps, such as Roku, Amazon Fire TV, Apple TV, and Google TV. You’ll then explore how learning organizations can exploit the explosion of smart TVs and TV-based apps.
In this session, you will learn:
- About the major TV-based operating systems and the app distribution process for each one
- How major media companies are already using TV for training and learning
- What resources you’ll need to develop educational TV apps
- How to optimize your video for TV-based apps
- How small companies can benefit from TV-based learning
Intermediate to advanced developers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
discussed in this session:
Roku, Amazon Fire TV, Android, Google TV, and OTT (over-the-top) television.
Mark Lassoff is the founder and president of Framework Television, a post-cable television network that focuses on digital skills such as web and mobile development. Mark and his company have taught over one million people web and mobile development online, in the corporate classroom and in secondary schools across the country. He was named to the “40 Under 40” in both Austin, Texas and Hartford, CT. In 2017, Mark was awarded the prestigious eLearning Guild's Guild Master Award.