112 Does Gamification Work? Assessing Results Through Data and User Testing
10:45 AM - 11:45 AM Tuesday, June 20
Management and Strategy
It’s not unusual to find gamification elements in software applications across nearly every industry, but only a fraction of these platforms prove to have significant impact on performance. While individual gamification elements may increase engagement and enhance performance, they often are not designed with the user in mind, and there are not enough analytics integrated into the process to assess effectiveness.
In this case study session, you will explore the design process of an award-winning gamification product at Sears Holdings. You will discover how a team designed this project using continuous prototyping and constant engagement with its intended users. You will explore how the team continuously leveraged user-generated data to optimize the gamification experience. You will walk through the entire business case and understand the business problem that the gamification product was designed to solve, and the specific framework the team used in order to ensure the product would impact associate performance.
In this session, you will learn:
- About a prototyping framework to help you ensure gamification is properly implemented in your learning and performance management tools
- How to leverage user testing methods to ensure gamification is effective
- A better understanding of how gamification analytics is done at SHC
- Lessons from a real business case that leveraged gamification to solve a crucial business problem
Novice to intermediate designers, developers, project managers, managers, and directors.
Director, Product Innovation and Business Intelligence
Sears Holdings Corporation
Meir Kornfeld is the director of product innovation and business intelligence at Sears Holdings Corporation (SHC). Meir, who holds an MBA from Duke University, joined SHC in 2014 as part of the MBA senior leadership program. In his first role in ILP, he managed Segno Reputation, an award-winning gamified performance management tool used in SHC’s call centers and retail stores. Today, Meir leads ILP’s Segno product suite, which includes innovative products that facilitate the learning and performance experience of more than 150,000 associates across the company. Additionally, he leads SHC's talent analytics team, which focuses on reporting solutions and in-depth analytics around learning and performance.