ECO113 It Wasn’t Broke, but We Fixed It: Rethinking a Corporate University
10:45 AM - 11:45 AM Wednesday, March 16
Ecosystem - Processes
As the Spectrum Health University adapted to an ever-evolving health care landscape, the programs and offerings from the organization needed to change as well. Through an analysis of brand, audience and offerings, and a desire to more closely align with the organization’s new strategy, a sizable challenge was undertaken to reimagine the corporate university with the use of social collaborative platforms and the deployment of micro-learning resources.
In this case study formatted session, you’ll learn about the discussions and debates that helped enhance the offerings to Spectrum Health. You will learn how the organization created a solution to help control both messages and content related to training and development. You’ll see how the university expanded outside of leadership development; the corporate university provided an ideal way to partner with others throughout the organization in a more formalized way.
In this session, you will learn:
- Why you should periodically refresh your branding and marketing efforts
- How to have tough conversations about people, purpose, quality vs. quantity, and prioritization
- To challenge the notion of if it isn’t broke, don’t fix it, and always be focused on continuous improvement
Intermediate and advanced developers, managers, and directors.
discussed in this session:
Social collaborative platforms (Jive), learning management systems (SumTotal), video production tools, iPads, and eLearning development software.
Tim VanderLaan, a manager of the Spectrum Health University, has a passion for developing leaders and making processes more efficient, programs more engaging, and participants more connected. Over the past eight years he has developed structured leadership programs, administered learning management systems, created eLearning, deployed social collaborative platforms, and helped launch a corporate university.
Laura Sayers is a learning advisor for the Spectrum Health University. She has spent the majority of her career in the healthcare industry. In her current role, Laura works closely with high-performing individual contributors and leaders across Spectrum Health, and is highly involved in leadership development and program management.