ECO912 Cultivating the Learning Ecosystem by Connecting with Customers
8:30 AM - 9:30 AM Friday, March 24
Management and Strategy
Autodesk’s learning ecosystem is vast, extending far beyond the walls of the corporation to help customers use its tools most effectively. It’s no surprise, then, that driving this change internally at a company-wide scale has been a complex undertaking. There are lots of silos to bridge in order to serve customers well, holistically, and seamlessly.
In this session, you’ll learn from the frameworks and principles Autodesk has used to connect, improve, and envision the future of its customer learning and community ecosystem. You’ll explore concrete examples of project successes, obstacles, and failures along the way so far. You’ll also look in detail at the research-based design process Autodesk used to understand its customers, their problems, and how Autodesk could help them. Through exploring this journey, you’ll discover how to stitch together a learning ecosystem that improves customer experiences, strengthens your communities, and drives customer success.
In this session, you will learn:
- About new frameworks to describe learning ecosystems
- How a big company can undergo massive change to orient around customers
- Why it’s important to anchor what you create to customer needs and dynamics
- How content and community strategy interplay to help make customers successful
- How technology architecture and governance models can support this kind of change
Intermediate managers, directors, and senior leaders (VP, CLO, executive, etc.).
Technology discussed in this session:
Microservice architecture, APIs (including xAPI), community platforms, content management platforms, and engineering software.
Learning Strategy Program Manager
Adam Menter, a learning strategy program manager at Autodesk, helps coordinate and lead the company-wide online learning strategy for Autodesk’s customers. He works with groups throughout the company to create improved learning experiences that empower engineers, architects, artists, and designers worldwide to do better design work with Autodesk tools. Prior to this role, Adam managed Autodesk’s learning programs for sustainable engineering and design. He has worked as a design strategist at Jump Associates, is a LEED accredited professional, and has taught a course on net zero energy building design at the University of California–Berkeley.