P14 Design for Behavior Change
8:30 AM - 4:30 PM Tuesday, March 21
Learning design is often seen as showing people how to do the right things. Actually getting them to change their behavior can be another challenge. It’s particularly challenging to get people to change those hard-to-control behaviors and habits that everyone struggles to avoid, despite the wealth of available information about better choices.
In this workshop, you will explore the research and science behind real behavior change, including techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and habit formation. You will look at what eLearning designers can learn from each of these disciplines and how you can use technology as an effective behavior change tool. You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of the eLearning designer’s toolbox.
In this session, you will learn:
- How to identify and understand the barriers to behavior change
- Research-based methods to design solutions that not only inform learners but also inspire behavior change
- How to use specific models and techniques for designing a change effort
- From practice designing a behavior change strategy
Intermediate and advanced designers and managers.
Technology discussed in this session:
Fitness trackers and behavior change mobile apps, among others.
Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years’ experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She’s interested in using neuroscience, change management, and persuasive technology to promote sustainable long- term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she’s been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.