LS405 Reach, Resonance, and Reaction: A Holistic View of Learning Analytics
4:00 PM - 5:00 PM Wednesday, March 22
Data and Measurement
All groups within an organization need some way to demonstrate their value. However, unlike sales, L&D generally doesn’t have hard data to measure results. In the past, most learning departments have been limited to measuring only whether their users had accessed their programs—not the strongest metric of how their work contributed to the organization. But L&D isn’t the only group that faces these measurement challenges. Marketing also has similar barriers to finding data that shows its value, but some have found creative solutions to this issue. What can L&D learn from marketing when it comes to measurement?
In this session, you’ll uncover how the work of Nielsen, a company that specializes in marketing analytics, can help you rethink measurement in L&D. You’ll learn more about a Nielsen framework called “Reach, Resonance, and Reaction” that describes how consumers react to marketing campaigns. You’ll then explore how to apply this framework to L&D and get a broader perspective on your learning analytics. By the end of this session, you’ll have a new view on how you can measure and share the value of the work you do with your broader organization.
In this session, you will learn:
- What the Reach, Resonance, and Reaction framework is and how it applies to learning
- How to take a broader view of the learning process and how each part can be measured
- Which parts of the learning process have often been ignored by data analytics
- How to identify opportunities for capturing new data to support the Reach, Resonance, and Reaction model
Novice to intermediate designers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
discussed in this session:
This session explores analytics from a platform-agnostic perspective.
Learning Technology Lead
Adam Weisblatt is the head of learning technology at Nielsen, where he leads the drive to provide tools and infrastructure to create and deliver the engaging content learners need. Adam is passionate about how we can use technology to open the doors of new ideas and break down the barriers to learning. He has been an instructor and an eLearning designer, and he implemented an LMS to 140,000 people in 72 countries for a major pharmaceutical company. Adam is the author of two blogs, Creating Understanding and Heretics' Toolbox.