STR103 Why Games? The “Attention” Economy
12:00 PM - 12:45 PM Wednesday, March 22
Expo Hall: Strategic Solutions Stage
Eight seconds: That’s the time you have to grab an employee’s attention. Five minutes: That’s how long you can hold it. Both are down by 50 percent in 10 years. Twenty-one: That’s the number of times people shift attention between smartphone, tablet, and laptop. What’s causing this attention deficit problem? Every day hundreds of emails, chats, texts, notifications, calls, and meetings compete for your employees’ attention. What tool can you use to grab and keep their attention? Training games. Games complement and improve the effectiveness of traditional training. Come learn more and play the Jump Game. High score at the session wins a $250 gift certificate.
The Game Agency
Richard Lowenthal, a managing partner at The Game Agency, heads- up business services. Richard has more than 25 years of game development, publishing, and training experience. He has worked on training games with such companies as Intel, Microsoft, Merck, and Pfizer, and educational games with National Geographic, Sesame Workshop, Disney, and The Learning Company. He’s also negotiated licensing deals for world-class brands including Wheel of Fortune, Jeopardy!, Monopoly, Scrabble, Bicycle Cards, Sesame Street, Crayola, and National Geographic. Richard holds a BS degree in aerospace engineering from the University of Texas at Austin.