1005 Formal Analysis of Business Simulation-Game Design
10:00 AM - 11:00 AM Thursday, March 29
Games and Gamification
When you’re evaluating a business simulation game that you are designing or acquiring, it’s important to assess how it delivers successful learning—as well as whether it’s actually delivering high-quality training at all. For this analysis to be consistent and thorough, you need a consistent evaluation approach. So why not use one from the world of fine art? In fine art, formal analysis critically explores the design and visual impact of a work of art independent of its subject. A similar approach can also work in the learning and development world.
In this session, you’ll discover how to formally analyze a business game to ensure that it delivers effective, efficient, engaging, and legitimate learning. Formal analysis is grounded in design principles—the criteria that define critical design needs. In this session, you will learn about universal business simulation-game principles, how to achieve them by design, and how to analyze the experiential impact of a business simulation game. You’ll also find out about the “meta-composition” of business simulation games and how this impacts the learning journey and experiential learning cycle. Although using business-game examples, this session will explore experiential design principles that are useful for other serious games and experiential learning initiatives as well.
In this session, you will learn:
- Techniques that can help you better analyze the effectiveness of game-based learning at your organization
- The “whys” and “whats” of effective, efficient, engaging, and valid experiential learning, and how this can play a part in more impactful business game design
- How to ensure learning during the experiential learning cycle
- How this analysis can help you to minimize duration and maximize learning in business simulation games
Intermediate to advanced designers, developers, and managers.
Technology discussed in this session:
The practical knowledge explored in this session is applicable to all technologies, platforms, and devices.
Jeremy Hall is the founder of Hall Marketing. Since 1970, Jeremy has spent most of his working life developing and using computer business simulation games for company training. Besides developing over 70 business games, he has used them personally with thousands of business people around the world. This practical work led to a Churchill Fellowship in 1995 and, in 2006, to the UK’s premium World of Learning “Outstanding Contribution to the Training Industry” award. In addition to his experience, Jeremy is innovative; his work includes a simulation platform (which received a major London award) and a design methodology (ABSEL Best Simulation Paper 2005).