708 How to Stop Training Videos from Being Boring
2:30 PM - 3:30 PM Wednesday, March 28
Video & Media
Many people making training videos are wizzes at the technology, but few are schooled in the editorial skills of crafting pictures to convey meaning. As a result, many training videos are boring and fail to engage learners. One reason is that video messages are picture-led. To truly engage learners, you need to create video with a picture-first mindset. You also need to play to its strengths as a modality.
In this session, you will explore what makes a good training video and how pictures are central to visual engagement. You’ll learn about four key techniques that television and digital video professionals use to make video more engaging. You’ll find out how to avoid video that is boring. And you’ll uncover both the opportunities and limitations of video for learning.
In this session, you will learn:
- About four key techniques to increase visual engagement
- How to sequence shots to tell a strong story or convey learning
- About the dynamics of crafting pictures for different devices
- About the opportunities for, and limitations of, video in learning
Novice to intermediate designers and developers.
Technology discussed in this session:
Jonathan Halls is the owner of Jonathan Halls and the author of Rapid Video Development for Trainers (2012), Rapid Media Development for Trainers (2016), and Video Script Writing (2014). He runs digital media workshops for learning professionals, consults for learning executives adopting media workflows, and teaches digital storytelling to professional media organizations around the world. Jonathan has a master’s and bachelor’s in adult learning and is an adjunct professor at George Washington University; he was formerly head of TV and new media training at the BBC. He was on the jury of INMA’s Global Media Awards 2017.