207 Lasting Impact! When Marketing Strategies Meet Learning Solutions
1:00 PM - 2:00 PM Tuesday, March 27
Management and Strategy
Junior Ballroom F
As the lines between marketing, communication, and training are blurring, L&D is being asked to think “like a marketer” and develop or promote creative new learning solutions. So how do marketers engage their audience and change people’s behavior despite evolving technology and consumer preferences? The secret is their strategy. How can L&D professionals apply these strategies to change learner behavior and engage participants?
In this session, you’ll learn relevant strategies to think like a marketer while accomplishing your L&D goals. Through team-based activities, you’ll explore real-life examples and principles that top marketing organizations use to resonate with their audiences. You’ll also uncover the role a marketing strategy has on your learning programs through revealing unstated learner needs, applying insights, and creating a learner persona. You’ll leave this session with practical tips to apply to your next training project.
In this session, you will learn:
- Why incorporating marketing principles into your learning strategy can create lasting learner impact
- How to uncover unstated learner needs to shape your training solutions
- About creating a target audience and learner persona and the benefits of this approach
- How to integrate ideas from other industries into your learning programs
Novice to intermediate designers, project managers, managers, directors, and senior leaders (VP, CLO, executive, etc.).
Chief learning strategist
Beyond the Sky
Danielle Wallace is the chief learning strategist at Beyond the Sky, a provider of custom learning solutions. Previously, as a marketing executive with Procter & Gamble and PepsiCo, she learned strategic marketing and advertising principles, which she now applies to learning and development to make learning stick. Danielle is also a certified training and development professional (CTDP) and her monthly infographics on applying marketing into L&D can be found at www.beyondthesky.ca