MB04 Lessons L&D Can Take from Marketing
7:30 AM - 8:15 AM Tuesday, March 26
Jump-start your day—and your networking—with Morning Buzz, the popular early-bird discussions held each morning of Learning Solutions. Grab your coffee, pull up a chair, and join a casual conversation around an important topic. Share your best practices, insights, and tips while learning from one another’s experiences.
With over two decades of real-life, in-the-trenches experience designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style, Mike is a regular and highly-rated speaker at industry events, and consults on learning design and technology at Change4Growth in Columbus, Ohio. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.
Director, Learning Experience Design
Bianca Baumann, director of learning experience design at GP Strategies, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences that stick. She has spearheaded multiple projects in the marketing, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out learner journeys that help drive performance. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.