MB04 Lessons L&D Can Take from Marketing
7:30 AM - 8:15 AM Tuesday, March 26
Jump-start your day—and your networking—with Morning Buzz, the popular early-bird discussions held each morning of Learning Solutions. Grab your coffee, pull up a chair, and join a casual conversation around an important topic. Share your best practices, insights, and tips while learning from one another’s experiences.
With over two decades of real-life, in-the-trenches experience designing and delivering learning experiences, Mike Taylor understands that effective learning isn’t about the latest fad or trendy new tools. Known for his practical, street-savvy style, Mike is a regular and highly-rated speaker at industry events, and consults on learning design and technology at Change4Growth in Columbus, Ohio. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.
Director, Learning Experience Design
GP Strategies Corporation
Bianca Baumann, director of learning experience design at GRP Strategies Corporation, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences that stick. She has spearheaded multiple projects in the marketing, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out learner journeys that help drive performance. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.