STP102 Increasing Completions: Leveraging Marketing Tools for Learning Aims
11:00 AM - 11:45 AM Tuesday, March 26
Expo Hall: Tools & Platform Stage
People may start a course or curriculum but never return. The impact of the learning is lost if they don’t complete the program. But what if there were a way to target individuals outside of the LMS to encourage them to return and complete courses or register for new ones? What if you could automate ads, based on previous activity, on the company intranet and other locations?
In this session, you’ll learn how you can use “remarketing” and “retargeting” to reconnect with website visitors after they leave. Find out how to use this tool to re-engage learners like marketers re-engage shoppers who have abandoned eCommerce shopping carts. You’ll explore how to create remarketing ads in Google AdWords and how to structure a remarketing campaign. You’ll look at some other solution providers and complimentary tools. You’ll leave this session with a new way of proactively encouraging learners to engage in your content and gain higher visibility within your organization.
In this session, you will learn:
- Why remarketing is a proven way to influence behavior
- About free and advanced tools to implement remarketing
- How to create a remarketing campaign in Google AdWords
- When and where to include remarketing codes
Designers, managers, and senior leaders (directors, VP, CLO, executive, etc.)
Technology discussed in this session:
Google AdWords, SteelHouse, Facebook, LinkedIn, and more
Lone Armadillo Marketing Agency
Lynne McNamee is the president of Lone Armadillo Marketing Agency. She has managed marketing campaigns for companies such as Avis, HP, and Bank of America, and recently was the marketing director for Bluewater, consultants for learning, talent, and human capital management. Lone Armadillo Marketing Agency, which Lynne founded in 2008, specializes in strategy, plans, processes, and tactical execution of multi- and omni-channel marketing programs for B2B entrepreneurial companies. She has been a HubSpot partner since 2011. She was cited by the New York Times for innovations in marketing.