MB04 Lessons L&D Can Take from Marketing
7:30 AM - 8:15 AM Tuesday, March 26
Jump-start your day—and your networking—with Morning Buzz, the popular early-bird discussions held each morning of Learning Solutions. Grab your coffee, pull up a chair, and join a casual conversation around an important topic. Share your best practices, insights, and tips while learning from one another’s experiences.
Director of Learning Technology
Mike Taylor directs learning technology and online learning at Mindset Digital in Columbus, Ohio. He has over 20 years of experience successfully developing and deploying a wide variety of learning strategies and technologies. Mike holds an MBA degree from Ohio University and a master’s degree in educational technology from San Diego State University.
Director, Learning Experience Design
GP Strategies Corporation
Bianca Baumann, director of learning experience design at GRP Strategies Corporation, focuses on digital education success, combining L&D and digital marketing to create outstanding learning experiences that stick. She has spearheaded multiple projects in the marketing, financial, and events industries, creating award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out learner journeys that help drive performance. She published the eBook The Little Black Book of Marketing and L&D, a practical guide that helps integrate proven marketing techniques into L&D.