GS01 How XR Will Shape the Future of Enterprise
8:30 AM - 10:00 AM Tuesday, June 25
XR is on its way to revolutionizing enterprise. Commercial investment in XR is expected to reach $13.5 billion by the end of 2019. Standalone virtual reality devices are expected to help the market grow 75% year over year. Mobile augmented reality is becoming mainstream, reaching more than 1 billion consumers worldwide, and the growing innovation around mixed reality headsets like HoloLens and Magic Leap puts mixed reality on track to build a significant following in the next 5-10 years. But what does this mean for the enterprise XR industry as a whole? Where are the key opportunities for content creators? Where are commercial organizations investing their money? And finally, what's the ROI?
Learn the answers to these questions and more as Stephanie Llamas, head of XR at SuperData, a Nielsen company, walks attendees through the data behind XR enterprise present and future. Gain insights into how to take advantage of XR's enormous opportunities and how the market's future will affect your bottom line.
Head of Research, Strategy, and VR/AR
SuperData Research, a Nielsen company
Stephanie Llamas is vice president of strategy and head of XR at SuperData iResearch, the leader in market intelligence across digital gaming and interactive media such as streaming video and XR. Stephanie is an industry veteran with over 10 years of experience in digital media. She was one of the first analysts to provide market intelligence on the current generation of immersive technology, leading SuperData to become the gold standard in XR research. She oversees research, product, and company strategies. A thought leader and speaker, Stephanie regularly provides insights for leading outlets such as Forbes, WSJ, The New York Times, CES, and SxSW. She is also a co-author of Charlie Fink's Metaverse, a continuously updated guide to VR, AR, and the coming revolution in personal computing.