405 It Really Is All Fun and Games: Sales Training Goes Mobile at AutoTrader
10:45 AM - 11:45 AM Wednesday, June 25
Games and Gamification
The AutoTrader.com sales-training department designed an innovative strategy to support their fall product releases to a team of over 700, going completely mobile rather than using traditional classroom and eLearning. The strategy employed a combination of mobile core content, performance-support video and documents, scenario-based learning, and manager coaching and support. Partnering with the sales-training team, the AutoTrader “MyLearning” mobile application was used to deploy 21 nuggets of core content and 41 support resources structured via gamification and badging.
In this case-study session you will learn how we built the innovative strategy for learning to 700 sales employees. You will explore the important role change management played in the field (and with executives). You will leave this session understanding the successes and challenges of the deployment, including the technological successes, and the lessons learned from this type of organizational change.
In this session, you will learn:
- How to use mobile and performance support to enable learning in the field
- How to overcome cultural and technology hurdles for a successful rollout
- How to ensure achieving buy-in across learning, sales departments, and the technology partners
- How to ensure new skills are enabled to support the initiative
Novice to advanced designers, developers, project managers, and managers.
Technology discussed in this session:
Mobile learning applications in iPad and iPhone, gamification, and badging capabilities.
Sr. Manager of Learning Technologies
Cory Colton, the senior manager of learning technologies for AutoTrader Group, has 12 years of experience in learning, leadership development, and learning technologies with global Fortune 500 companies. Cory left the opera world to support leadership development in Citigroup’s Corporate Center, deploying leadership and professional development programs across its four regions and 103 countries. Cory also managed one of Citi’s six LMS platforms. In 2006, Cory joined a global team to deploy a single LMS in 14 languages across Citi’s 425,000 employees worldwide. In 2009 Cory joined Cox communications as manager of learning technologies supporting their LMS, testing and assessment platform, virtual classroom, and third-party eLearning.
Director, Sales Training and Curriculum
Kerry King, the director of sales training and curriculum for AutoTrader Group, has been in the training and development field since 1994. She has extensive experience in the design, delivery, and management of training. Kerry, who likes to immerse her participants in the learning experience through relevant games and activities, has primarily focused on sales training and the knowledge, skills, and attitudes associated with various roles in that profession.