It Really Is All Fun and Games: Sales Training Goes Mobile at AutoTrader

Online Events Archive

Online Forums 2014 - September 19, 2014
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Brian Smith

Mobile App Analyst, Learning Technologies and Measurement
Cox Automotive Companies

Michael Whatley

Senior Manager, Training Initiatives & Curriculum Design
Cox Automotive Media Sales Organization

The sales-training department designed an innovative strategy to support their fall product releases to a team of over 700, going completely mobile rather than using traditional classroom and eLearning. The strategy employed a combination of mobile core content, performance-support video and documents, scenario-based learning, and manager coaching and support. Partnering with the sales-training team, the AutoTrader “MyLearning” mobile application was used to deploy 21 nuggets of core content and 41 support resources structured via gamification and badging.

In this case-study session you will learn how they built the innovative strategy for learning to 700 sales employees. You will explore the important role change-management played, both in the field and with executives. You will leave this session understanding the successes and challenges of the deployment, including the technological successes and the lessons learned from this type of organizational change.

In this session, you will learn:

  • How to use mobile and performance support to enable learning in the field
  • How to overcome cultural and technology hurdles for a successful rollout
  • How to ensure achieving buy-in across learning, sales departments, and the technology partners
  • How to ensure new skills are enabled to support the initiative

Novice through advanced designers, developers, project managers, and managers.


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