Serious Game Secrets: What, Why, Where, How, Who Cares?

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Games & Gamification Summit 2016 - May 18, 2016

Andrew Hughes

Designing Digitally

Many eLearning designers and developers are thinking about using gamification and serious games to spark employee engagement, emphasize the learning objectives, and drive learning retention. But understanding what gamification and serious games are is one thing; using them effectively is something else.

In this session you will learn the secrets of planning, developing, implementing, and supporting serious games, even in companies that have never gone down the route of serious games and gamified learning experiences before. You will explore many of the setbacks organizations encounter, including insufficient planning, tough-to-define metrics, little-to-no implementation strategy, and inadequate or nonexistent post-deployment support.


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