Leveraging Marketing Experiences for L&D

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Learning from Marketing Summit 2017 - August 23, 2017

Ning Zhang

Consultant
Z5 Consulting

Have you ever wondered what drives successful marketing? What is it about powerful advertising that compels people to take action in the real world? More importantly, have you ever considered how to leverage the same techniques in the education sector?

This session will explore how marketers have been able to fulfill Maslow’s hierarchy of needs more effectively than educators have. You will dissect the intersection of the two disciplines and learn to use techniques from the marketing world to create more powerful learning experiences.

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