Content Strategy—Not Just for Marketers

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Learning from Marketing Summit 2017 - August 23, 2017

Bianca Baumann

Director, Learning Experience Design
GP Strategies Corporation

L&D professionals often think only about one single training program instead of looking at the entire journey that learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance, but also helps with the transfer of knowledge after a training session has ended.

In this session, you will learn how marketing professionals create and plan their content, and why L&D professionals should embrace and adapt this model. Learn how you can apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. You will learn how to create a content strategy plan and how to implement it in three easy steps. You’ll walk away with a better understanding of your organization’s content strategy plan.


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