How Marketers Use Influencers to Build Loyalty

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Learning from Marketing Summit 2017 - August 23, 2017

David Kelly

Executive Vice President and Executive Director
The eLearning Guild

It’s one thing to hear the value of something from the person selling it; it’s quite another to hear the value of something from a person actually using it. In learning and development, these people are often called champions—those who understand the value of learning programs and help promote their value across the organization. The marketing industry has an entire approach dedicated to this idea that can be very effective: influencer marketing.

In this session, you will explore the world of influencer marketing and how you can apply its principles to L&D. You will examine the core elements of an influencer campaign and find out how effective use of influencers can accelerate your program results. You will examine different tools and resources that marketers use to develop influencer campaigns, and you’ll leave this session with ideas on how to apply these techniques to L&D.


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