Structuring Learning Like a Marketing Campaign

Online Events Archive

Learning from Marketing Summit 2017 - August 24, 2017

David Swaddle

Digital Learning Consultant

Marketing is rarely an isolated event. Marketing efforts start with a deep understanding of the audience and are normally rolled out as a campaign that takes place over time. Many aspects of this approach can be useful for L&D to adapt.

In this session, you will explore a case study of a learning and development program intentionally built like a marketing campaign. While the campaign includes a course, you will learn how that was just one small touchpoint of the program. You will explore the various other elements of the campaign, including games, user-generated content (UGC), sales tips, expert blogs, and more. You’ll also learn how the team was able to reuse some consumer and trade marketing materials internally in the project, rather than creating all assets from scratch.


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