Using Advertisers’ Secrets to Create Compelling Videos

Online Events Archive

Learning from Marketing Summit 2017 - August 24, 2017

Danielle Wallace

Founding Partner
Beyond the Sky: Custom Learning

In a world of short attention spans and the need to “break through the clutter,” how can you ensure your audience will remember your message after watching your learning videos? Maybe it’s time to look outside L&D for inspiration and toward a field that already does this well: advertising. If advertisements can influence people to purchase items they don’t need, are there ways to use this field’s secrets to influence learners—and do so without their feeling manipulated?

In this session, you’ll learn how the techniques that influence purchasing behavior can also change the behavior of your audience. You’ll find out what exactly makes an ad so compelling that it can persuade you to spend your money, then you’ll apply these secrets to make your next learning video successful. You’ll explore the hooks that grab viewer interest, the components that lead to an effective video concept, and a framework you can use to shape a successful learning video strategy.

Recording

You do not have access to the recording. Please log in or join to download this file.

 

 Back to Library
Advertise Here
Advertise Here

Upcoming Events

Guild Platinum Sponsors

Guild Sponsors

We Proudly Support

Humentum

Recent Job Postings