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Microsoft’s Corporate MOOC: Transforming Training to Increase Seller Engagement
May 13, 2015
by Sharon Vipond, with Janet Clarey
When The New York Times proclaimed 2012 to be “The Year of the MOOC,” companies large and small became intrigued with the potential of this learning approach and began experimenting with massive open online courses. As the early pioneers soon discovered, MOOCs are going through a maturing process just as like other new tool or technology, but there is no question that MOOCs are here to stay.
This complimentary white paper, by Sharon Vipond and Janet Clarey, describes how Microsoft designed and launched its first, highly successful MOOC at a critical juncture in the company’s history. The MOOC needed to provide essential and transformative training for the worldwide salesforce and enable sales personnel to engage with customers and sell using Microsoft’s new cloud-based and mobile-focused strategy.
In this case study, you will examine lessons learned and best practices realized from the design and implementation of Microsoft’s first MOOC, and how Microsoft L&D leaders plan to move forward and capitalize on the experience and insights gained from their first worldwide MOOC deployment.
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