704 CANCELLED—Challenges and Actions: Ideas to Fix the VR Market

2:30 PM - 3:30 PM Wednesday, June 27


The VR market is broken. The initial hype bubble has burst. Public interest is still vague and inconsistent. Those killer applications haven’t hit yet. Hardware is still in its infancy. Funding across the industry is still fairly limited. Where are the anchor features and applications and experiences that will herald the emergence of VR? More importantly, what steps must those in the industry take to get there?

In this session, you will learn about many of the key challenges facing the mixed reality industry today. You will also learn about some of the root causes of these challenges, as well as actions you can take to encourage the growth and adoption of mixed reality hardware and software. If you’re passionate about the possibilities that mixed reality presents, this session will leave you even more excited about what the future holds.

In this session, you will learn:

  • Why the VR industry is struggling
  • About root causes of VR challenges
  • About specific actions you can take to evangelize mixed reality
  • How the VR industry growth path mirrors other past industries


Designers, developers, managers, and senior leaders (directors, VP, CLO, executive, etc.).

Technology discussed in this session:

Viewers (Google Cardboard and Daydream, HTC Vive, Oculus Rift, PlayStation VR, Samsung Gear VR, Windows Mixed Reality); cameras (GoPro, Facebook Surround, NextVR, Orah, Ozo); and Birdly.

Andrea Bell

Executive Director and Co-Founder

VRX Media

Andrea Bell is the executive director and co-founder of VRX media. Andrea has spent the last 25 years working as a brand strategist and marketing development expert in media; she has worked to build international brands by staying ahead of trend forecasting. Andrea aims to build a bridge between where the VR and AR community is currently and where it needs to position itself for the future.

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