705 Business Simulations for Learning: Strategy, Design, and Serious Play

2:30 PM - 3:30 PM Wednesday, June 27


Today’s networked businesses must contend with unprecedented levels of complexity and variety. Business simulations provide active, dynamic learning solutions where learners can replicate realistic businesses environments as safe-to-fail spaces where learners can authentically model complex, long-term challenges and improve their performance without any real risk. Managing the conceptual and technical load of creating gamified simulations can be its own challenge—but this session will show you how it’s done.

In this case study session, find out how British firm Diageo used a data-driven bar simulation to redefine best practices and make their highly complex net revenue management content easy to understand and enjoyable to learn. You’ll discover how digital simulations derived from real business data close the organizational feedback loop and drive positive behavior change to make a real difference to bottom-line priorities. Explore the theory and practice of how immersive, credible learning experiences provided by this gamified simulation improved decision making and strategy execution across all levels of a leading global organization, and how it can work for you.

In this session, you will learn:

  • The difference between data-driven and scenario-driven simulations
  • All about examples of learning simulations making a real impact on business revenue and outcomes
  • The nuts and bolts of designing and planning a business simulation, and how to make the lessons stick
  • The key takeaways from the development and roll-out of complex simulation projects


Designers, developers, managers, and senior leaders (directors, VPs, CLOs, executives, etc.).

Technology discussed in this session:

Diageo NRM (a gamified bar simulation solution displayed via PC).

Colin Welch

Director of Product Development

Brightwave Group

Colin Welch is a director of product development at Brightwave. Colin has over 15 years’ experience managing the design and development of bespoke training solutions that have a measurable impact on key business objectives. He has been responsible for managing both classroom-based training and eLearning projects and has a track record of delivering projects that meet learners’ needs with a high level of customer satisfaction.

Temitope Ibiyemi

Global Learning Specialist


Temitope Ibiyemi, the global learning specialist at Diageo, has over nine years of experience in the delivery of profitable business growth through the creation and execution of sales and customer marketing strategies across diverse markets. She’s currently responsible for managing the development of global learning solutions targeted at customer marketing teams across Diageo to drive a step-change in business performance.

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